PENGARUH SIKAP KEUANGAN, PENGETAHUAN KEUANGAN DAN SOSIAL MEDIA TERHADAP KINERJA BISNIS DENGAN PERILAKU BISNIS SEBAGAI VARIABEL MODERASI (STUDI KASUS PENERIMA BANTUAN PRESIDEN USAHA MIKRO KOTA JAMBI)

Silvi wahyuni, Natasya (2023) PENGARUH SIKAP KEUANGAN, PENGETAHUAN KEUANGAN DAN SOSIAL MEDIA TERHADAP KINERJA BISNIS DENGAN PERILAKU BISNIS SEBAGAI VARIABEL MODERASI (STUDI KASUS PENERIMA BANTUAN PRESIDEN USAHA MIKRO KOTA JAMBI). S1 thesis, Manajemen.

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SKRIPSI NATASYA.pdf
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COVER.pdf
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PERSETUJUAN DAN PENGESAHAN.pdf
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ABSTRAK.pdf
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BAB 1.pdf
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KESIMPULAN.pdf
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Abstract

ABSTRACT This study aims to analyze the influence of financial attitudes, financial knowledge and social media on business performance with business behavior as a moderation variable (case study of Jambi City micro business presidential beneficiaries). The analysis method uses quantitative descriptive analysis. The sampling technique used is purposive sampling, a sample in the researcher as many as 99 respondents with the determination of the number of samples based on the slovin formula. The analysis technique uses descriptive statistical analysis techniques and SEM-PLS. The results of this study show that financial attitudes and financial knowledge do not have a significant effect on business performance, social media has a significant effect on business performance. Business behavior strengthens or weakens the influence of financial knowledge and social media on business people, and business behavior does not strengthen or weaken the influence of financial attitudes on business people. Keywords: financial attitude, financial knowledge, social media, business behavior, and business performance

Type: Thesis (S1)
Subjects: L Education > LT Textbooks
Depositing User: WAHYUNI
Date Deposited: 15 Sep 2023 08:20
Last Modified: 18 Sep 2023 03:52
URI: https://repository.unja.ac.id/id/eprint/56004

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