IMPACT OF FUNDAMENTAL AND TECHNICAL FACTORS ON FIRM VALUE MODERATED BY INVESTOR SENTIMENT AND NETIZEN SENTIMENT

Putri, Hana Tamara and Lubis, Tona Aurora and Setiawati, Rike (2024) IMPACT OF FUNDAMENTAL AND TECHNICAL FACTORS ON FIRM VALUE MODERATED BY INVESTOR SENTIMENT AND NETIZEN SENTIMENT. Community Practitioner, 21 (04). pp. 177-188. ISSN 14622815

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Abstract

The analysis of company value is important in formulating intelligent, data-based investment decisions to reduce risk and generate more profits. Therefore, this quantitative research aimed to analyze the impact of fundamental and technical factors affected by investor and netizen sentiment on Twitter social media. Primary and secondary data collected online were assisted and processed using Python Programming and SmartPLS software, respectively. The results showed that fundamental and technical factors had a positive and significant influence on company value, while investor and netizen sentiment strengthened the factors. In this context, adding variations in indicators to proxy the Netizen Sentiment Variable could serve as input for future research. The assessment of corporate valuation holds paramount importance in formulating judicious investmentstrategies grounded in data analytics, thereby mitigating risks and enhancing profit margins

Type:	Article
Uncontrolled Keywords:	Netizen Sentiment
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Depositing User:	Putri
Date Deposited:	28 Jun 2024 00:00
Last Modified:	28 Jun 2024 00:00
URI:	https://repository.unja.ac.id/id/eprint/65820

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