Analisis Penerapan Model UTAUT 2 Untuk Mengukur Tingkat Penerimaan dan Penggunaan Aplikasi Zoom Cloud Meetings Di Masa Pandemi COVID-19

Ningsih, Siti Cahya (2021) Analisis Penerapan Model UTAUT 2 Untuk Mengukur Tingkat Penerimaan dan Penggunaan Aplikasi Zoom Cloud Meetings Di Masa Pandemi COVID-19. S1 thesis, Universitas Jambi.

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Abstract

Dimasa pandemi saat ini proses belajar mengajar dilakukan secara daring dengan memanfaatkan aplikasi virtual, salah satunya yaitu Zoom Cloud Meetings. Zoom Cloud Meetings merupakan aplikasi konverensi video atau meeting online berkonsep Screen Sharing. Penerimaan mahasiswa dalam implementasi merupakan salah satu hal penting untuk mengetahui keberhasilan implentasi aplikasi Zoom. Penelitian ini akan mengidentifikasi faktor-faktor yang mempengaruhi penerimaan dan penggunaan aplikasi Zoom Cloud Meetings di masa pandemi COVID-19. Model yang digunakan dalam penelitian ini yaitu model UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). Populasi pada penelitian ini yaitu mahasiswa aktif S1 Universitas Jambi. Teknik pengambilan sampel yang digunakan yaitu Nonprobability Sampling dengan metode Sampling Purposive dan jumlah sampel pada penelitian ini sebesar 394 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan bantuan fitur Google Forms untuk proses pengisian dan sosial media untuk proses penyebaran link. Teknik analisis data dilakukan dengan PLS–SEM (Partial Last Squares–Structural Equation Modeling) melalui software SmartPLS 3. Berdasarkan hasil pengujian hipotesis didapatkan kesimpulan bahwa Facilitating Conditions, Hedonic Motivation dan Habit berpengaruh signifikan terhadap Behavioral intention, adapun Habit dan Behavioral intention berpengaruhi signifikan terhadap Use behavior. In this pandemic era teaching and learning process is done online by utilize virtual application, one of them is Zoom Cloud Meetings. Zoom Cloud Meetings is video conference application or online meeting with Screen Sharing concept. Acceptance students in implementation is one of importannt things to find out the succesful implementation of the Zoom application. This study will identify factors that affect acceptance and use of Zoom application. Model that used in this research were UTAUT 2 model (Unified Theory of Acceptance and Use of Technology 2). The Population in this research were undergraduate students in Jambi University. The sampling technique used were Nonprobability Sampling with Purposive Sampling method and the number of samples are 394 respondents. Data collection using the Google Forms feature by distributing questionnaires for the filling process and social media for the link distribution process. The data analysis technique used were PLS-SEM (Partial Last Squares–Structural Equation Modeling) via SmartPLS 3 software. Based on hypothesis testing results it can be concluded that Facilitating Conditions, Hedonic Motivation, and Habit gave a significant effect of behavioral intention, while Habit And Behaviorial Intention gave a significant effect of Use Behavior.

Type: Thesis (S1)
Uncontrolled Keywords: Model UTAUT 2, Penerimaan dan Penggunaan, Zoom Cloud Meetings
Subjects: L Education > L Education (General)
Divisions: Fakultas Sains dan Teknologi > Sistem Informasi
Depositing User: Ningsih
Date Deposited: 20 Dec 2021 06:53
Last Modified: 20 Dec 2021 06:53
URI: https://repository.unja.ac.id/id/eprint/29047

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