Analisis Efisiensi Pemasaran Manggis di Desa Semerap Kecamatan Danau Kerinci Barat

Selfira, Delly (2024) Analisis Efisiensi Pemasaran Manggis di Desa Semerap Kecamatan Danau Kerinci Barat. S1 thesis, Universitas Jambi.

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Abstract

Penelitian ini bertujuan untuk 1) Mendeskripsikan pola saluran pemasaran manggis di Desa Semerap Kecamatan Danau Kerinci Barat, 2) Menganalisis efisiensi pemasaran setiap saluran-saluran pemasaran manggis di Desa Semerap Kecamatan Danau Kerinci Barat. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis kuantitatif. Berdasarkan hasil penelitian bahwa terdapat 3 pola saluran pemasaran manggis di Desa Semerap, yaitu Saluran Pemasaran saluran pemsaran I: Petani-Pedagang Pengumpul-Pedagang Provinsi, Saluran Pemasaran II: Petani-Pedagang Pengumpul- Pedagang Pengecer. Hasil analisis nilai marjin pemasaran pada pemasaran manggis di Desa Semerap yang paling efisien yaitu Saluran Pemasaran I dimana rata-rata marjin pemasarannya sebesar Rp 13.333,33. Sedangkan dari sisi farmer’s share, saluran pemasaran yang efisien berdasarkan sortiran yaitu saluran pemasaran I dimana rata-rata nilai farmer’s share nya sebesar 54,73%. Rasio keuntungan dengan biaya pemasaran saluran pemasaran I memiliki nilai rata-rata sebesar 2,98% yang artinya saluran pemasaran I efisien dan menguntungkan. Hasil analisis π/C ratio saluran pemasaran manggis di Kedepatian Semerap diketahui memiliki nilai π/C ratio > 1 yang artinya saluran pemasaran manggis yang terjadi di Kedepatian Semerap menguntungkan dan efisien. Hasil analisis efisiensi pemasaran secara operasional pada saluran pemasaran manggis di Kedepatian Semerap seluruhnya dapat dikatakan efisien. Kata Kunci : Efisiensi Pemasaran, Farmer’s share, Manggis, Marjin Pemasaran, Saluran Pemasaran, Π/C Ratio This study aims to: 1) Describe the pattern of mangosteen marketing channels in Semerap Village, West Lake Kerinci District, 2) Analyze the marketing efficiency of each mangosteen marketing channel in Semerap Village, West Lake Kerinci District. The data analysis method used in this research is descriptive analysis and quantitative analysis. Based on the research results, there are 3 patterns of marketing channels for mangosteen in Semerap Village, namely Marketing Channel, marketing channel I: Farmers-Traders Collectors-Provincial Traders, Marketing Channel II: Farmers-Traders Collectors-Retailers. The results of the analysis of marketing margin values in the most efficient marketing of mangosteen in Semerap Village are Marketing Channel I where the average marketing margin is IDR 13,333.33. Meanwhile, in terms of farmer's share, the efficient marketing channel is based on sorting, namely marketing channel I where the average farmer's share value is 54.73%. The ratio of profits to marketing costs for marketing channel I has an average value of 2.98%, which means that marketing channel I is efficient and profitable. The results of the π/C ratio analysis of the mangosteen marketing channel in Semerap District are known to have a π/C ratio value > 1, which means that the mangosteen marketing channel in Semerap District is profitable and efficient. The results of the operational marketing efficiency analysis of the mangosteen marketing channels in Semerap District can all be said to be efficient. Keywords: Marketing Efficiency, Farmer's share, Mangosteen, Marketing Margin, Marketing Channels, Π/C Ratio

Type: Thesis (S1)
Uncontrolled Keywords: Marketing Efficiency, Farmer's share, Mangosteen, Marketing Margin, Marketing Channels, Π/C Ratio
Subjects: L Education > L Education (General)
Divisions: Fakultas Pertanian > Agribisnis
Depositing User: S
Date Deposited: 15 Oct 2024 02:15
Last Modified: 15 Oct 2024 02:15
URI: https://repository.unja.ac.id/id/eprint/71526

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