Pengaruh Islamic Marketing Mix terhadap Keputusan Nasabah dalam Menggunakan Produk Tabungan Haji di Bank 9 Jambi Syariah Kantor Cabang Pembantu Olak Kemang

Kurniawan, Ilham Bagus (2024) Pengaruh Islamic Marketing Mix terhadap Keputusan Nasabah dalam Menggunakan Produk Tabungan Haji di Bank 9 Jambi Syariah Kantor Cabang Pembantu Olak Kemang. S1 thesis, UNIVERSITAS JAMBI.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Islamic Marketing Mix terdiri dari 9p (product, price, place, promotion, people, proces, pycical evidence, promise, patience) terhadap keputusan nasabah menggunakan tabungan haji di Bank 9 Jambi Syariah Kantor Cabang Pembantu Olak Kemang. Penelitian ini menggunakan metode kuantitatif dengan jumlah nasabah baru di Bank 9 Jambi Syariah Kantor Cabang Pembantu Olak Kemang periode 2017-2023. Metode pengambilan sampel menggunakan metode probability sampling dengan menggunakan teknik cluster sampling dengan hasil 70 responden. Pengumpulan data menggunakan kuesioner. Data hasil kuesioner diolah menggunakan SPSS. Hasil penelitian menunjukkan bahwa price, promotion dan pysical evidence berpengaruh terhadap keputusan nasabah menggunakan produk tabungan haji di Bank 9 Jambi Syariah Kantor Cabang Pembantu Olak Kemang, sedangkan product, place, people, proces, promise dan patience tidak b erpengaruh terhadap keputusan nasabah menggunakan produk tabungan haji di Bank 9 Jambi Syariah Kantor Cabang Pembantu Olak Kemang. This study aims to determine the effect of Islamic Marketing Mix consisting of 9p (product, price, place, promotion, people, proces, pycical evidence, promise, patience) on customer decisions using Hajj savings at Bank 9 Jambi Syariah Olak Kemang Sub-Branch Office. This study uses a quantitative method with the number of new customers at Bank 9 Jambi Syariah Olak Kemang Sub-Branch Office for the period 2017-2023. The sampling method uses probability sampling method using cluster sampling technique with the results of 70 respondents. Data collection using a questionnaire. The data from the questionnaire was processed using SPSS. The results showed that price, promotion and pysical evidence had an effect on customer decisions using Hajj savings products at Bank 9 Jambi Syariah Olak Kemang Sub-Branch Office, while product, place, people, process, promise and patience had no effect on customer decisions using Hajj savings products at Bank 9 Jambi Syariah Olak Kemang Sub-Branch Office.

Type:	Thesis (S1)
Uncontrolled Keywords:	Islamic marketing mix, decision, Hajj, Islamic bank
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Ekonomi Islam
Depositing User:	Kurniawan
Date Deposited:	29 Jul 2024 03:26
Last Modified:	29 Jul 2024 03:26
URI:	https://repository.unja.ac.id/id/eprint/69664

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