DETERMINAN MINAT MENNGUNAKAN E-WALLET PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS DI UNIVERSITAS JAMBI (STUDI KASUS DANA DAN OVO)

RAMANDA, DWIKY (2025) DETERMINAN MINAT MENNGUNAKAN E-WALLET PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS DI UNIVERSITAS JAMBI (STUDI KASUS DANA DAN OVO). S1 thesis, Universitas Jambi.

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Abstract

ABSTRAK Skripsi ini merupakan hasil penelitian mengenai minat menggunakan E-Wallet yang dimana ditinjau melalui pertanyaan mengenai manfaat, kemudahan, promosi, dan resiko dalam penggunaannya. Penelitian ini bertujuan untuk menganalisis karakteristik responden berdasarkan jenis kelamin, umur, pendidikan, angkatan dan pendapatan dalam minat menggunakan E-Walletserta mengetahui dan menganalisis seberapa jauh pengaruh kemudahan aplikasi, manfaat penggunaan, promosi, dan risikominat mahasiswa S1 Fakultas Ekonomi dan Bisnis dalam menggunakan E-Wallet pada Dana dan Ovo di Universitas Jambi tahun 2024. Metode analisis yang digunakan pada penelitian ini adalah metode penelitian survey dengan analisis dekriptif dan analisis kuantitatif. Data yang digunakan data primer dan data sekunder, yang dimana data primer penelitian ini menggunakan kuesioner dengan sampel sebanyak 148 mahasiswa dari semua program studi di Fakultas Ekonomi dan Bisnis Universitas Jambi yang menggunakan E-Wallet. Alat analisis yang digunakan adalah Regresi Linier Berganda, uji asumsi klasik, dan pengujian hipotesis yaitu uji F (secara bersama-sama), uji t (parsial) dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa:Persepsi manfaat, persepsi kemudahan dan persepsi risiko berpengaruh positif dan signifikan terhadap minat menggunakan E-Wallet.Persepsi promosi berpengaruh negatif dan tidak signifikan terhadap minat menggunakan E-Wallet.Secara bersama-sama persepsi manfaat, persepsi kemudahan aplikasi, persepsi promosi dan persepsi risiko dapat menjelaskan minat menggunakan E-Wallet sebesar 82,24 persen. Kata Kunci: Penggunan_E-Wallet, manfaat, kemudahan, promosi, risiko. ABSTRACT This thesis is the result of research on interest in using E-Wallet which is reviewed through questions regarding the benefits, convenience, promotions, and risks in its use. This research aims to analyze the characteristics of respondents based on gender, age, education, batch, and income in the decision to use E-Wallet, as well as to understand and analyze the extent of the influence of application ease of use, usage benefits, promotions, and risks on the decision of undergraduate students in the Faculty of Economics and Business to use E-Wallet (Dana and Ovo) at Jambi University in 2024. The analysis method used in this research is a survey research method with descriptive and quantitative analysis. The data used are primary and secondary data, where the primary data for this research uses a questionnaire with a sample of 148 students from all study programs in the Faculty of Economics and Business at Jambi University who use E-Wallet.The technical analysis testing used is Multiple Linear Regression, classical assumption test, and hypothesis testing, namely F test (simultaneously), t test (partial), and coefficient of determination test. The research results show that:Perceived Usefulness, Perceived Ease, and Perceived Risk have a positive and significant effect on the intention to use E-Wallet. Perceived Promotion has a negative and insignificant effect on the intention to use E-Wallet.Simultaneously, perceptions of usefulness, application ease, promotions, and risks can explain the intention to use E-Wallet by 82.24 percent. Keywords: E-Wallet_usage, usefulness, ease, promotion, risk.

Type: Thesis (S1)
Uncontrolled Keywords: E-WALLET_USAGE, USEFULNESS,EASE,PROMOTION, RISK
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan
Depositing User: Ramanda
Date Deposited: 16 Jul 2025 06:57
Last Modified: 31 Jul 2025 07:12
URI: https://repository.unja.ac.id/id/eprint/84615

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