Determinan Pendapatan Pedagang di Toko Pakaian Bekas di Kota Jambi

TRI SEPTIANI, CINDY (2025) Determinan Pendapatan Pedagang di Toko Pakaian Bekas di Kota Jambi. S1 thesis, UNIVERSITAS JAMBI.

	Text Halaman Abstrak_Cindy Tri Septiani.pdf Download (687kB)
	Text BAB 1.pdf Download (815kB)
	Text BAB 6.pdf Download (504kB)
	Text Daftar Pustaka_Cindy Tri Septiani.pdf Download (569kB)
	Text Halaman Persetujuan dan Pengesahan Proposal_Cindy Tri Septiani.pdf Download (669kB)
	Text File Cindy tri Septiani _C1A020021_Determinan Pendapatan Pedagang Pakaian Bekas di Kota Jambi_Fix.pdf Restricted to Repository staff only Download (4MB)

Abstract

Abstract This study aims to analyze the factors that influence the income of secondhand clothing traders in Jambi City. A quantitative approach was employed through a survey of 115 secondhand clothing traders located in four major markets: Angso Duo Market, Arizona Market, Aurduri Market, and Simpang Pulai Market. Data were collected using questionnaires, interviews, and direct observations, and analyzed using multiple linear regression with the help of SPSS software. The results show that business capital, product variety, and the use of digital marketing have a significant influence on trader income, both simultaneously and partially. These findings indicate that increasing capital, expanding product variation, and utilizing digital marketing strategies are key determinants in enhancing business income in the secondhand clothing trade sector. This research is expected to contribute to the development of local economic policies and business strategies for micro-entrepreneurs in the informal sector. Keywords: Income, Secondhand Clothing, Business Capital, Product Variety, Digital Marketing, Jambi City Abstrak Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pendapatan pedagang pakaian bekas di Kota Jambi. Penelitian dilakukan dengan pendekatan kuantitatif dan menggunakan metode survei terhadap 115 pedagang pakaian bekas yang tersebar di empat pasar utama, yaitu Pasar Angso Duo, Pasar Arizona, Pasar Aurduri, dan Pasar Simpang Pulai. Data dikumpulkan melalui kuesioner, wawancara, dan observasi langsung, kemudian dianalisis menggunakan metode regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara simultan maupun parsial, variabel modal usaha, variasi dagangan, dan penggunaan digital marketing berpengaruh signifikan terhadap pendapatan pedagang. Temuan ini mengindikasikan bahwa peningkatan modal, keragaman produk, serta pemanfaatan strategi pemasaran digital dapat menjadi faktor penentu utama dalam meningkatkan pendapatan usaha di sektor perdagangan pakaian bekas. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan kebijakan ekonomi lokal dan strategi bisnis para pelaku usaha mikro di sektor informal. Kata kunci : Pendapatan, Pakaian Bekas, Modal Usaha, Variasi Dagangan, Digital Marketing, Kota Jambi

Type:	Thesis (S1)
Uncontrolled Keywords:	Pendapatan, Pakaian Bekas, Modal Usaha, Variasi Dagangan, Digital Marketing, Kota Jambi
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Ekonomi Pembangunan
Depositing User:	Septiani
Date Deposited:	07 Oct 2025 03:57
Last Modified:	07 Oct 2025 03:57
URI:	https://repository.unja.ac.id/id/eprint/86110

Actions (login required)

View Item