ANALISIS PERILAKU KONSUMEN (MAHASISWA)DALAM MEMAKSIMUMKAN KEPUASAN: PENDEKATAN ORDINAL(Studi Kasus pada Mahasiswa Pendidikan Ekonomi Angkatan 2016 )

Rahmi, Rosida Mutia and KUSWANTO, KUSWANTO and Nasori, Ahmad (2020) ANALISIS PERILAKU KONSUMEN (MAHASISWA)DALAM MEMAKSIMUMKAN KEPUASAN: PENDEKATAN ORDINAL(Studi Kasus pada Mahasiswa Pendidikan Ekonomi Angkatan 2016 ). S1 thesis, Universitas Jambi.

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Abstract

Consumer behavior is reflected in the level of one's satisfaction in consuming goods. Satisfaction is deter- mined by how much the goods are consumed from the budget obtained according to the ordinal approach. This study aims to determine whether there is a positive and significant effect between: (1) Goods consumed on satisfaction (2) The combination of goods purchased on the budget. Consumer behavior is the action that is directly involved in obtaining, consuming, and spending goods. The approach used in ordinal theory is indifference curve. This research is a quantitative research with descriptive methods. The population in this study was 108 students of economic education class 2016. The analysis technique used is multiple regression analysis T test, F test, and R2 test. The results show that: (1)There is an effect of the goods consumed on the maximum satisfaction of students of economic education class 2016. The amount Adjusted R Square is 0.51. (2)There is an effect of the items purchased on the budget of 2016 class of economic education students. Suggestions from the authors in this study are to students. It is hoped that they can choose goods for consumption by using the best available budget in buying goods for consumption. For further researchers. There is a need for research on student consumption and the budget that can be linked to lectures, both learning outcomes and others. There is a need for research on student consumption and the budget that can be linked to lectures, both learning outcomes and others.

Type:	Thesis (S1)
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User:	ROSIDA MUTIA RAHMI
Date Deposited:	17 Dec 2020 06:54
Last Modified:	17 Dec 2020 06:54
URI:	https://repository.unja.ac.id/id/eprint/15460

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