IMPLEMENTASI DIGITAL MARKETING TEH KAYU ARO PADA PT. PERKEBUNAN NUSANTARA VI JAMBI

Mabrur, Hami (2022) IMPLEMENTASI DIGITAL MARKETING TEH KAYU ARO PADA PT. PERKEBUNAN NUSANTARA VI JAMBI. D3 thesis, Universitas Jambi.

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Abstract

The writing of this report was conducted at PT. Perkebunan Nusantara VI (Persero) Jambi. The title of this report is “IMPLEMENTASI DIGITAL MARKETING TEH KAYU ARO PADA PT. PERKEBUNAN NUSANTARA VI (PERSERO) JAMBI. The purpose of this report is to explain how the Digital Marketing of Kayu Aro Tea at PT. Perkebunan Nusantara VI (Persero) Jambi. Using observation and interview methods. The result of the observation that PT. Perkebunan Nusantara VI is the application of Digital Marketing, namely using, Website, Search Engine Optimization (SEO), Market Place, Digital Ads (FB Ads and IG Ads) and knowing the advantages and disadvantages of using these methods. The second data collection method is literature study, namely studying and collecting theories from books that have to do with the titles and problems discussed in the final project report to obtain data that can be used for theoretical foundations that complement the contents of the report. Based on the results of observations and interviews conducted by the author during the internship Implementation of Digital Marketing for Kayu Aro Tea at PT. Perkebunan Nusantara VI (Persero) Jambi has been running quite well and in accordance with the procedures established by the company. Keywords: Digital Marketing Kayu Aro tea

Type:	Thesis (D3)
Uncontrolled Keywords:	Digital Marketing Kayu Aro tea
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen Pemasaran
Depositing User:	MABRUR
Date Deposited:	29 Sep 2022 04:41
Last Modified:	29 Sep 2022 04:41
URI:	https://repository.unja.ac.id/id/eprint/40109

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