Analisis Adopsi Aplikasi Samsat Digital Nasional (Signal) Menggunakan Diffusion of Innovation Theory (DOI)

Irsyad, Siti Aliffa (2025) Analisis Adopsi Aplikasi Samsat Digital Nasional (Signal) Menggunakan Diffusion of Innovation Theory (DOI). S1 thesis, Universitas Unja.

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Abstract

SIGNAL atau Samsat Digital Nasional adalah sebuah aplikasi yang memungkinkan masyarakat untuk melakukan pembayaran dan pengesahan Pajak Kendaraan Bermotor (PKB), Sumbangan Wajib Dana Kecelakaan Lalu Lintas Jalan (SWDKLLJ), dan perpanjangan STNK (Surat Tanda Nomor Kendaraan) secara online. Penelitian ini bertujuan untuk mengetahui pengaruh variabel relative advantage, compability, complexity, triability, observability, and behavioral intention to use pada adopsi aplikasi Samsat Digital Nasional mengunakan teori Diffusion of Innovation (DOI). Sampel yang digunakan dalam penelitian sebanyak 155 sampel yaitu pengguna aplikasi Samsat Digitial Nasional (Signal) di seluruh Indonesia yang pernah melakukan pembayaran pajak kendaraan pribadi atau milik keluarga dalam satu kartu keluarga. Teknik pengambilan sampel yaitu teknik purposive sampling. Data disebarkan melalui google form secara daring. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling Partial Least Square (SEM-PLS) menggunakan SmartPLS. Tahap analisis data dilakukan dengan pengujian outer model, inner model, dan uji hipotesis. Hasil penelitian yang diperoleh yakni adopsi aplikasi signal di kalangan masyarakat Indonesia sudah cukup diterima oleh innovators dan early adopters, namun masih perlu penyempurnaan dan sosialisasi lebih lanjut agar dapat diterima oleh early majority dan late majority. Faktor-faktor yang mempengaruhi adopsi aplikasi signal berdasarkan diffusion of innovation (DOI), yaitu Relative advantage, compability, dan complexity mempengaruhi attitude towards adopsi aplikasi signal, sementara triability dan observability tidak mempengaruhi attitude towards adopsi aplikasi signal. Attitude towards mempengaruhi behavioral intention to use pengguna aplikasi signal untuk pembayaran pajak kendaraan bermotor secara digital. Kata Kunci : Adopsi Aplikasi, Pajak, Diffusion of Innovation, Samsat Digital Nasionl (Signal) SIGNAL or Samsat Digital Nasional is an application that allows people to make payments and validate Motor Vehicle Tax (PKB), Mandatory Contribution of Road Traffic Accident Funds (SWDKLLJ), and STNK (Vehicle Number Certificate) extensions online. This study aims to determine the effect of relative advantage, compability, complexity, triability, observability, and behavioural intention to use variables on the adoption of the National Digital Samsat application using the Diffusion of Innovation (DOI) theory. The sample used in the study was 155 samples, namely users of the National Digitial Samsat application (Signal) throughout Indonesia who have made personal or family-owned vehicle tax payments on one family card. The sampling technique is purposive sampling technique. Data is distributed via google form online. The data analysis technique used in this research is Structural Equation Modelling Partial Least Square (SEM-PLS) using SmartPLS. The data analysis stage is carried out by testing the outer model, inner model, and hypothesis testing. The results obtained are that the adoption of signal applications among the Indonesian people has been quite accepted by innovators and early adopters, but still needs further improvement and socialisation so that it can be accepted by the early majority and late majority. Factors that influence the adoption of signal applications based on the diffusion of innovation (DOI), namely Relative advantage, compability, and complexity affect attitude towards the adoption of signal applications, while triability and observability do not affect attitude towards the adoption of signal applications. Attitude towards affects the behavioural intention to use signal application users for digital motor vehicle tax payments. Keywords: Application Adoption, Tax, Diffusion of Innovation, Samsat Digital National (Signal)

Type:	Thesis (S1)
Uncontrolled Keywords:	Adopsi Aplikasi, Pajak, Diffusion of Innovation, Samsat Digital Nasional (Signal)
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Sains dan Teknologi > Sistem Informasi
Depositing User:	IRSYAD
Date Deposited:	13 Mar 2025 04:14
Last Modified:	13 Mar 2025 04:14
URI:	https://repository.unja.ac.id/id/eprint/76147

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