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Octavia, Ade and Sriayudha, Yayuk and Hasbullah, Husni and Musnaini, Musnaini and Rosyid, Garry Yuesa (2022) Model of Consumer Intention to Purchase Herbal Supplement Products during the COVID-19 Pandemic. HONG KONG JOURNAL OF SOCIAL SCIENCES, 59. pp. 407-415. ISSN 10213619
Zulwarni, Putri and Octavia, Ade and Dahmiri, Dahmiri (2022) THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI. Journal of Business Studies and Management Review (JBSMR), 5 (2). pp. 288-293. ISSN P-ISSN: 2597-369X E-ISSN: 2597-6265
Octavia, Ade and Sriayudha, Yayuk and Hasbullah, Husni and Musnaini, Musnaini and Yuesa Rosyid, Garry (2022) Model of Consumer Intention to Purchase Herbal Supplement Products during the COVID-19 Pandemic. Hongkong Journal of Social Sciences, 59.
Octavia, Ade and Ratnawati, RTS and Kurniawan, Dwi and Dahmiri, Dahmiri and Sriayudha, Yayuk (2021) Pembuatan Media Promosi Dan Sosialisasi Tentang Mutu Jeruk Gerga Kerinci Di Desa Lolo Gedang Kabupaten Kerinci. Jurnal Karya Abdi, 5 (2). pp. 209-212. ISSN 2580-2178
Octavia, Ade and Dahmiri, Dahmiri and Wijaya, Panggita and Sriayudha., Yayuk (2020) The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 8 (4). pp. 397-404. ISSN ISSN: 2338-4603 (print); 2355-8520 (online)
Octavia, Ade and Indrawijaya, Sigit and Sriayudha, Yayuk (2020) IMPACT ON E-COMMERCE ADOPTION ON ENTREPRENEURIALORIENTATION AND MARKET ORIENTATION IN BUSINESS PERFORMANCE OF SMEs. Asian Economic and Financial Review. pp. 516-525. ISSN 2222-6737
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2018) DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA? INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, 18 (2). pp. 75-82. ISSN 1555-1296
Octavia, Ade and Zulfanetti, Zulfanetti and Erida, Erida (2017) Influence Models of Entrepreneurial Orientation, Entrepreneurship Training, and Business Performance of Small Medium Enterprises. Advanced Science Letters, 23 (8). pp. 7232-7234.
Octavia, Ade and Zulfanetti, Zulfanetti and Erida, Erida (2017) Meningkatkan Daya Saing Daerah Melalui Peningkatan Kinerja Bisnis Usaha Mikro, Kecil dan Menengah di Provinsi Jambi. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 4 (3). pp. 155-166. ISSN ISSN: 2338-4603 (print); 2355-8520 (online)
Jamira, Anaseputri and Octavia, Ade and Junaidi, Junaidi (2016) THE EFFECT OF BRAND ASSOCIATIONS TOWARD BRAND EQUITY AND BRAND LOYALTY AS INTERVENING VARIABLE OF HONDA MOTORCYCLE IN JAMBI CITY. Conference Proceeding MIICEMA 2016.
Octavia, Ade and ERIDA and YUNIARTI, YENNY (2016) SURVEY INDEKS KEPUASAN MASYARAKAT (IKM) DAN PENGARUHNYA TERHADAP CITRA PENYELENGGARA LAYANAN PUBLIK (STUDI PADA KANTOR PTSP KOTA JAMBI). IKM PTSP.
Octavia, Ade (2016) model ekspor batik jambi. model ekspor batik jambi.
Octavia, Ade (2016) orientasi pelanggan terhadap keunggulan bersaing. orientasi pelanggan terhadap keunggulan bersaing.
Octavia, Ade (2011) PENGARUH TRUST DAN KEPUASAN TERHADAP LOYALITAS MAHASISWA PROGRAM DIPLOMA III FAKULTAS EKONOMI UNIVERSITAS JAMBI. PENGARUH TRUST DAN KEPUASAN TERHADAP LOYALITAS MAHASISWA PROGRAM DIPLOMA III FAKULTAS EKONOMI UNIVERSITAS JAMBI. (Unpublished)
Octavia, Ade Indeks Kualitas Pelayanan Publik Rumah Sakit Umum Raden Mattaher Provinsi Jambi. Indeks Kualitas Pelayanan Publik Rumah Sakit Umum Raden Mattaher Provinsi Jambi. (Unpublished)
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina PEMANFAATAN SOCIAL COMMERCE TERHADAP KEUNGGULAN BERSAING DAN IMPLIKASINYA BAGI KINERJA BISNIS UMKM DI PROVINSI JAMBI. Not Available. (Unpublished)
yacob, syahmardi and Octavia, Ade and Oktaviani, Eni PENGARUH EXPERIENTAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER’S BRAND LOYALTY PIZZA HUT KOTA JAMBI (Effect of Experiental Marketing onCustumer Satisfaction andCustomer’s Brand Loyalty In Pizza Hut in Jambi City). non available. (Unpublished)
Octavia, Ade analisis instrumen orientasi pasar. analisis instrumen orientasi pasar.
Octavia, Ade and Zulfanetti, Zulfanetti and Erida, Erida PEMASARAN STRATEGIK BERORIENTASI PASAR -STRATEGI MENINGKATKAN KINERJA BISNIS UMKM-. In: Pemasaran Strategik Berorientasi Pasar. Strategi Meningkatkan Kinerja Bisnis UMKM. Salim Media Indonesia, pp. 1-147.
Octavia, Ade and Zulfaneti, Zulfaneti and Erida, Erida Hasil review buku ajar. Other. Salim Media Indonesia.
Zulfanetti, Zulfanetti and Octavia, Ade and Erida, Erida (2018) Profile And Development Model Of Micro, Small And Medium Enterprises (MSMEs) Through Superior Commodities Approach In Jambi Province. In: 1st International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018), 2018, Padang.
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Hasan, Handri (2017) DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE?: EVIDENCE FROM JAMBI, INDONESIA. In: The Sixth International Conference on Entrepreneurship and Business Management (ICEBM 2017), November 16-17, 2017, Hanoi.
Octavia, Ade (2017) Entrepreneurial Orientation and Entrepreneurship Training: a Strategy in Increasing Market Orientation of Culture and Business Performance of SMES batik Jambi. In: The Sixt International Conference on Entrepreneurship and Business Management, 16-17 November 2017, Hanoi.
Octavia, Ade Entrepreneurial Orientation dan Management Skill sebagai Anteseden kinerja Bisnis Usaha Mikro, Kecil dan Menengah (UMKM). In: Seminar Nasional Kewirausahaan dan Inovasi Bisnis VII.
Octavia, Ade and Sriayudha, Yayuk (2020) STRATEGI ORIENTASI PASAR: KONSEP DAN IMPLEMENTASINYA BAGI USAHA KECIL DAN MENENGAH. Salim Media Indonesia (SMI). (Unpublished)
Sriayudha., Yayuk and Johannes, Johannes and Octavia, Ade and Aurora Lubis, Tona (2024) PENGARUH PENGETAHUAN, NILAI KONSUMEN, NORMA SUBJEKTIF DAN KONTROL PERILAKU TERHADAP PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN DENGAN SIKAP SEBAGAI VARIABEL INTERVENING. S3 thesis, Universitas Jambi.
Marsyaf, Agesha and Tan, Syamsurijal and yacob, syahmardi and Octavia, Ade (2023) KINERJA UMKM DALAM PERSPEKTIF PENGETAHUAN, INOVASI, DAN BUDAYA MELALUI ADOPSI E-COMMERCE DI PROVINSI JAMBI. S3 thesis, Universitas Jambi.
S. Nur, desy and Octavia, Ade and Fitriaty, Fitriaty (2021) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI PADA MARKETPLACE SHOPEE DI KOTA JAMBI. S2 thesis, Universitas Jambi.
Abidin, Jaenal and Octavia, Ade and Yuniarti, Yenny (2025) Pengaruh Content Marketing di Media Sosial Instagram terhadap Brand Awareness J.A Seafood di Muaro Jambi. [Teaching Resource]
Octavia, Ade (2023) Buku Ade. Universitas Jambi. (Unpublished)
Octavia, Ade (2023) Corespondensi. Universitas Jambi. (Unpublished)
Octavia, Ade (2023) Turnitin. Universitas Jambi. (Unpublished)
Octavia, Ade (2023) Turnitin. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Analisis Green Brand Positioning Produk Kosmetik Hijau Terhadap Keputusan Pembelian dan Perilaku Pascamebelian Produk The Body Shop di Kota Jambi. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Do Really Social Commerce Creating For Competitive Advantage on Small Medium Enterprises (SMEs) Business Performance in Indonesia. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Fairness of Service, Trust and Custumer Vallue AS Variable of Antecedent of Custumer Loyalty With Custumer Satisfaction as Intervening Variable in PT. BANK Jambi Branch of Muaro Bulian. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadapKeputusan Pembelian Smartpohe. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Perlindungan Pohon Induk Jernang (Deamonorops spp) di Mandiangin Jambi. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Profile and Development Model of Micro, Small and Medium Enterprices (MSMEs) in JAmbi Province (Through Superior Commodities Approach). Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Selfie Marketing and Customer Loyalty: Mediating Role Of Experiential Shopping. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review Strategi Orientasi Pasar: Konsep dan Implementasinya Bagi Usaha Kecil dan Menengah. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review The Decision of Visiting and Tourists Behaviour After Visiting Tanggo Rajo Taourism Plance in Jambi City. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Kores Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs an Exploration of the Impact on E-Commerce Adoption. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Kores Innovation Capability and Supply Chain Managemen: Empoirical Study of Indonesian Traditional Herbal Medicine Products. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin DEVELOPMENT MODEL OF SOCIAL MEDIA MARKETING–CONSUMER LOYALTY MEDIATED BY BRAND EQUITY AND CONSUMER RESPONSE TO FASHION BRANDED PRODUCTS. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin ENTREPRENEURIAL RIENTATION AND CONSUMER ENGAGEMENT: HE IMPACT OF BUSINESS PERFORMANCE ON SMALL AND MEDIUM ENTREPRISES OF HALAL FOOD. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin IMPACT ON E-COMMERCE ADOPTION ON ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION IN BUSINESS PERFORMANCE OF SMEs. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin Rating of LQ-45 stock index performance credibility in Indonesia Stock Exchange. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin SELFIE MARKETING AND CUSTOMER LOYALTY_ MEDIATING ROLE OF EXPERIENTIAL SHOPPING. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin The Impact of Social Marketing Mix and Message Effectiveness to Target Audience Behavoie of HIV/Aids. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) Review/Turnitin The Moslema entrepreneurship and product innovation_ Its impact on market orientation and performance of small and medium enterprises. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) SK Membimbing Skripsi/TA. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) SK Membimbing Tesis/Desertasi. Universitas Jambi. (Unpublished)
Octavia, Ade (2021) SK Pembimbing Kegiatan Kemahasiswaan. Universitas Jambi. (Unpublished)
Lubis, Tona Aurora and Octavia, Ade and Fitri, Widyanti (2019) Rating of LQ-45 stock index performance credibility in Indonesia Stock Exchange. Master Program in Economics Jambi University.
yacob, syahmardi and Octavia, Ade and mayrina, mayrina and Handri, Handri (2018) Peer_Review_Do really social commerce creating for competitive advantage on small medium enterprises (SME) business performance in Indonesia?, Jurnal, IJBR, Vol.18,2,2018. International Academy of Business and Economics.
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2018) Hasil Turnitin Artikel Jurnal Internasional:DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA? IJBR Vol 18, No. 2, 2018 p.75-82. International Academy of Business and Economics.
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2017) Hasil Turnitin Prosiding International Conference: Do Really Social Commerce Creating For Competitive Advantage on Small Medium Enterprises (SME's) Business Performance? Evidence From Jambi, Indonesia. Tarumanegara University.
Jamira, Anaseputri and Octavia, Ade and Junaidi, Junaidi (2016) Penilaian sejawat: The Effect of Brand Association Toward Brand Equity. UNJA.
Damayanti, Levi Febri and Octavia, Ade and Lubis, Tona Aurora Fairness of Service, trust and Customer Value as Variabel of Antencedent of Customer Loyalty with Customer Satisfaction as Intervening Variable in PT.Bank Jambi Branch of Muara Bulian. Management Departement Faculty of Economics and Business University of Jambi.
Octavia, Ade HAsil review jurnal nasional. no publisher. (Unpublished)
Octavia, Ade Hasil Review jurnal internasional. no publisher. (Unpublished)
Octavia, Ade Lembar Hasil Penilaian Sejawat Sebidang Atau Peer Review Karya Ilmiah: Jurnal Ilmiah (Penilai: Dr. Johannes, S.E., M.Si.). Universitas Jambi.
Octavia, Ade Lembar Hasil Penilaian Sejawat Sebidang atau Peer Review Karya Ilmiah: Jurnal Ilmiah. Universitas Jambi.
Jamira, Anaseputri and Octavia, Ade and Junaidi, Junaidi Peer Review prosiding Junaidi: The Effect of Brand Associations Toward Brand Equity and Brand Loyalty as Intervening Variable of Honda Motorcycle in Jambi City. FEB UNJA.
Damayanti, Levi Febri and Octavia, Ade and Lubis, Tona Aurora TURNITIN FAIRNESS OF SERVICE, TRUST AND CUSTOMER VALUE AS VARIABLE OF ANTECEDENT OF CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABEL IN PT. BANK JAMBI BRANCH OF MUARA BULIAN. FEB Universitas Jambi. (Unpublished)
Lubis, Tona Aurora and Octavia, Ade and Fitri, Widyanti TURNITIN RATING OF LQ-45 STOCK INDEX PERFORMANCE CREDIBILTY IN INDONESIA STOCK EXCHANGE. FEB Universitas Jambi. (Unpublished)
Octavia, Ade hasil revies seminar nasional. no publisher. (Unpublished)
Octavia, Ade hasil review seminar internasional. no publisher. (Unpublished)
