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Yacob, Syahmardi and Laras Sabrina, Hanan (2024) Kepemimpinan Pemasaran:Konsep dan Implementasi. Wida Publishing, Jambi. ISBN 978-623-89142-3-4
Yacob, Syahmardi and Febrida, Niza and Aurora Lubis, Tona and Laras Sabrina, Hanan (2024) Prilaku Wisata Medis: Konsep dan Implementasi. Wida Publishing, Jambi. ISBN 978-623-89142-1-0
Yacob, Syahmardi and Johannes, Johannes and Edward, Edward and Sulistiyo, Urip and Mukminin, Amirul (2023) AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES. Business: Theory and Practice, 24 (1). pp. 271-281. ISSN 1822-4202
Sonia, Dara and Yacob, Syahmardi and Musnaini, Musnaini (2021) THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY. Journal of Business Studies and Management Review (JBSMR), 5 (1). pp. 1-9. ISSN 2597-369X
Fuad, Akhmad and Yacob, Syahmardi and Lubis, Tona Aurora (2021) Pengaruh Media Sosial dan Daya Tarik dalam Meningkatkan Minat Umroh terhadap Keputusan Berkunjung ke Tanah Suci pada Generasi Milenial di Kota Jambi. S2 thesis, Program Studi Magister Manajemen.
Yacob, Syahmardi (2021) Reviwer/Korespondensi/Turnitin The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia. Universitas Jambi. (Unpublished)
Yulhasmida, Yulhasmida and Yacob, Syahmardi and Lubis, Tona Aurora (2019) Patients Visiting Intention: A Perspective of Internal and Social Media Marketing in Kambang Jambi Hospital. Journal of Business Studies and Management Review (JBSMR), 2 (2). pp. 143-153. ISSN 2597-6265
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2018) DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA? INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, 18 (2). pp. 75-82. ISSN 1555-1296
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2018) Hasil Turnitin Artikel Jurnal Internasional:DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA? IJBR Vol 18, No. 2, 2018 p.75-82. International Academy of Business and Economics.
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Hasan, Handri (2017) DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE?: EVIDENCE FROM JAMBI, INDONESIA. In: The Sixth International Conference on Entrepreneurship and Business Management (ICEBM 2017), November 16-17, 2017, Hanoi.
Musnaini, Musnaini and Wahyuni Astuti, Sri and Munir Sukoco, Badri and Yacob, Syahmardi (2017) Effect of Hedonic Value and Consumer Knowledge on Buying Intention for Luxury Brand Counterfeit Product. International Journal of Business and Globalisation, 19 (4). pp. 1-26.
Musnaini, Musnaini and Sry Wahyuni, Astuti and Badri Munir, Sukoco and Yacob, Syahmardi (2017) Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, Musnaini, Sri Wahyuni Astuni, Badri Munir Sukoco, Syahmardi Yacob, IJBG Vol 19 No.4, 2017 p.497-511. International Journal of Business Globalisation, 19 (4). pp. 497-511. ISSN 1753-3627
Musnaini, Musnaini and Astuti, Sri Wahyuni and Sukoco, Badrimunir and Yacob, Syahmardi (2017) Hasil Turnitin Artikel Jurnal Internasional: Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, IJBG Vol 19 No.4, 2017 P.497-511. Inderscience.
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina and Handri, Handri (2017) Hasil Turnitin Prosiding International Conference: Do Really Social Commerce Creating For Competitive Advantage on Small Medium Enterprises (SME's) Business Performance? Evidence From Jambi, Indonesia. Tarumanegara University.
Yacob, Syahmardi and sucherly, sucherly and Sari, Diana and Mulyana, Asep (2016) Peer_Review_Strategy Model of Optimizing for Minimarket Retail Business Performance Study in Jakarta and Bandung, Indonesia, Proceeding Conference, MIICEMA, 24-25 October 2016, Jambi. Faculty of Economics and Business, Universitas Jambi, Jambi.
Musnaini, Musnaini and Yacob, Syahmardi (2015) Asian Buying Behavior Toward Counterfeit Product: Evidence from Jambi City, Sumatera Island, Indonesia. Journal of Social Sciences and Humanities, 1 (3). pp. 1-16.
Musnaini, Musnaini and Yacob, Syahmardi (2015) Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia. Jurnal Ilmiah PPI-UKM. pp. 1-6. ISSN 2356-2536
Musnaini, Musnaini and Yacob, Syahmardi Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia. Jurnal Ilmiah PPI-UKM. pp. 1-11. ISSN 2356-2536
Yacob, Syahmardi and Octavia, Ade and Mayrina, Mayrina PEMANFAATAN SOCIAL COMMERCE TERHADAP KEUNGGULAN BERSAING DAN IMPLIKASINYA BAGI KINERJA BISNIS UMKM DI PROVINSI JAMBI. Not Available. (Unpublished)
