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Rosita, Sry and Hasbullah, Husni and Roza, Suswita and Fazri, Andang and Musnaini, Musnaini (2024) Pengembangan Sumber Daya Manusia Untuk Meningkatkan Potensi Wirausaha Masyarakat Jambi Kota Seberang. B A K T I : Jurnal Pengabdian Masyarakat, 4 (2). pp. 145-152. ISSN 2798-3684
Risyafani, Sonia and Musnaini, Musnaini and Adriani, Zulfina (2024) THE INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, 8 (1). ISSN 2597-369X
Wandana, wanda and Musnaini, Musnaini and Bhayangkari, Sylvia Kartika Wulan (2023) Pengaruh Store Atmosphere Dan Harga Terhadap Keputusan Pembelian Pada Café Teanol Di Kota Jambi. Jurnal Dinamika Manajemen, 11 (11). pp. 76-83. ISSN 2338-123X(print);2355-8148(online)
Musnaini, Musnaini and Sry, Rosita and SUMARNI, SUMARNI and Fitriaty, Fitriaty and Elliyana, Dessy (2023) Penulisan Pelatihan Pengembangan Kawasan Minapolitan Dalam Meningkatkan Perekonomian Di Desa Teluk Ketapang Kabupaten Batanghari Melalui Perbaikan Kemasan Dan Promosi Digital Pada Olahan Ikan Patin. Bakti Cendana, 6 (1). pp. 49-55. ISSN 2622-6766
Musnaini, Musnaini and Fazri, Andang and Hendriyaldi, Hendriyaldi and Sari, Yuhanna and Ponglabba, Flowrrenza and Teresha, Chaterina and Irsyad, Muhammad and Nurjana, Nurjana (2023) Formulation of the MSMEs Marketing Recovery Strategy in the New Normal Post Covid. ASEAN Entrepreneurship Journal (AEJ), 9 (1). pp. 1-9. ISSN 2637-0301
Octavia, Ade and Sriayudha, Yayuk and Hasbullah, Husni and Musnaini, Musnaini and Rosyid, Garry Yuesa (2022) Model of Consumer Intention to Purchase Herbal Supplement Products during the COVID-19 Pandemic. HONG KONG JOURNAL OF SOCIAL SCIENCES, 59. pp. 407-415. ISSN 10213619
Ardiansyah, Ardiansyah and MS, Edwar and Musnaini, Musnaini (2022) Pengaruh Dukungan Organisasi, Spritualitas di Tempat Kerja Terhadap Kinerja Pegawai Melalui Komitmen Organisasi Sebagai Variabel Intervening (Studi Kasus Badan Kesatuan Bangsa dan Politik Provinsi Jambi). Ekonomis: Journal of Economics and Business, 6 (2). pp. 1-6. ISSN 2597-8829
Musnaini, Musnaini and Suryani, Lilis and Irsyad, Muhammad and Asrini, Asrini and Ketut Mudhita, Ida (2022) Performance analysis of local brand organic cosmetics marketing as an effort to develop the Jambi regional economy. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 10 (4). pp. 1-20. ISSN 2338-4603
Musnaini, Musnaini and Asrini, Asrini (2022) Honorer Employee Performance Analysis: Aspect Of Work Motivation In Local Device Organizations. Garuda. pp. 1-16.
Haudi, Haudi and Handayani, Wiwik and Musnaini, Musnaini and Suyoto, Yohanes Totok and Prasetio, Teguh (2022) The effect of social media marketing on brand trust, brand equity and brand loyalty. International Journal of Data and Network Science, 6 (3). pp. 961-972. ISSN 25618148, 25618156
Erma Suryani, Ade and Musnaini, Musnaini and Aurora Lubis, Tona (2022) EFFECT OF E-PROMOTION SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY. Journal of Business Studies and Management Review (JBSMR), 5 (2). pp. 1-6. ISSN 2597-369X
Afnan Pranata, Satria and Musnaini, Musnaini (2022) EFISIENSI PEMASARAN IKAN NILA (OREOCHROMIS NILOTICUS) KERAMBA JARING APUNG SUNGAI BATANGHARI KABUPATEN MUARO JAMBI. Jurnal Manajemen Terapan dan Keuangan (Mankeu), 11 (3). pp. 1-15. ISSN 2252-8636
Octavia, Ade and Sriayudha, Yayuk and Hasbullah, Husni and Musnaini, Musnaini and Yuesa Rosyid, Garry (2022) Model of Consumer Intention to Purchase Herbal Supplement Products during the COVID-19 Pandemic. Hongkong Journal of Social Sciences, 59.
Arjun, M. and Johannes, Johannes and Musnaini, Musnaini (2022) PERSEPSI KOMUNITAS TERHADAP ATRIBUT DESA WISATA & PARIWISATA BERKELANJUTAN (LUBER KECAMATAN BATHIN III ULU). Jurnal ManajemenTerapan dan Keuangan (Mankeu), 11 (02). pp. 1-11. ISSN : 2685-9424
Enggrani Fitri, Lucky and Musnaini, Musnaini and Dahmiri, Dahmiri and Setiawan, Dedy and Arsa, Daniel (2021) Diseminasi Hasil Budidaya Madu Lebah Bagi Meningkatkan Produktivitas Daya Saing Produk Berbasis E-Commerce Pada Ukm Madu “Dr.Bee” Danau Lamo Kec. Maro Sebo. Jurnal Karya Abdi, 5 (3). pp. 9-18. ISSN 2580-2178
Sonia, Dara and Yacob, Syahmardi and Musnaini, Musnaini (2021) THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY. Journal of Business Studies and Management Review (JBSMR), 5 (1). pp. 1-9. ISSN 2597-369X
Haudi, haudi and Santamoko, Ruby and Rachman, Arief and Surono, Yunan and Riko, Mappedeceng and Musnaini, Musnaini and Wijoyo, Hadion (2021) The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market. International Journal of Data and Network Science, 6 (1). pp. 67-72. ISSN 2561-8156
Arjun, M. and Johannes, Johannes and Musnaini, Musnaini (2021) PERSEPSI KOMUNITAS TERHADAP ATRIBUT DESA WISATA & PARIWISATA BERKELANJUTAN (LUBER KECAMATAN BATHIN III ULU). Jurnal Manajemen Terapan dan Keuangan, 11 (02). pp. 1-11. ISSN P-ISSN: 2252-8636, E-ISSN: 2685-9424
Hendriyaldi, Hendriyaldi and Musnaini, Musnaini (2021) ANALISIS PENGARUH PELAYANAN PUBLIK DAN E-SERVICE QUALITY TERHADAP KEPUASAN MASYARAKAT DI LINGKUNGAN PEMERINTAHAN KOTA JAMBI. Jurnal Manjemen Terapan dan Keuangan (Mankeu), 10 (01). pp. 1-12. ISSN 2685-9424
Setiawan, Dedy and Lucky, Enggrani Fitri and Musnaini, Musnaini and Dahmiri, Dahmiri and Arsa, Daniel (2021) Diseminasi Hasil Budidaya Madu Lebah Bagi Meningkatkan Produktivitas Daya Saing Produk Berbasis E-Commerce Pada Ukm Madu “Dr.Bee” Danau Lamo Kec. Maro Sebo. Jurnal Karya Abadi, 5 (3). pp. 1-10. ISSN :2580-2178
Lestariningsih, Marsudi and Goenadhi, Lydia and Mohyi, Achmad and Jihadi, M. and Musnaini, Musnaini and Desmaryani, Susi and Wijoyo, Hadion (2021) The Effect Of Self-Efficacy, Work Motivation On Job Satisfaction And Employee Performance: An Empirical Study On Palm Oil Company. NVEO.
Rosita, Sry and Musnaini, Musnaini and Fithriani, Dian Mala (2020) Commitment, Satisfaction and Motivation in Improving Organizational Citizenship Behavior and Its Impact on Lecturer Performance in Higher Education. Proceedings of the 5th NA International Conference on Industrial Engineering and Operations Management, Detroit, Michigan, USA. pp. 3771-3782. ISSN 2169-8767
Jihadi, M. and Usman, Indrianawati and Asrini, Asrini and Musnaini, Musnaini and Lutfi, Lutfi and Indrawijaya, Sigit and Dahmiri, Dahmiri (2020) The Effect of Supply Chain Dynamism and Supply Chain Disruption Orientation on Supply Chain Resilience in Indonesian Manufacturing Industry. International Journal of Supply Chain Management IJSCM, 9 (4). pp. 1244-1251. ISSN ISSN: 2050-7399 (Online), 2051-3771 (Print)
Giyanto, Giyanto and Usman, Indrianawati and Jihadi, M and Ambarwati, Titik and Asrini, Asrini and Musnaini, Musnaini (2020) The Impact of Corporate Governance in Farming a Strong Supply Chain: Evidence from Indonesia. Scopus, 9 (2). pp. 1-14. ISSN 2050-7399 (Submitted)
Handayani, Wiwik and Musnaini, Musnaini and Iswara Praditya, Wahyudhan (2020) Hedonic value motivation: impact on consumers’ purchase intention. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 8 (1). pp. 1-10. ISSN 2338-4603
Asrini, Asrini and Musnaini, Musnaini and Setyawati, Yuni and Kumalawati, Lely and Fajariyah, Nur Alifah (2020) Predictors of Firm Performance and Supply Chain: Evidence from Indonesian Pharmaceuticals Industry. International Journal of Supply Chain Management (IJSCM), 9 (1). pp. 1080-1087. ISSN 2050-7399
Asrini, Asrini and Musnaini, Musnaini and Setyawan, Yuni and Kumalawati, Lely and Alifah Fajariya, Nur (2020) Predictors of Firm Performance and Supply Chain: Evidence from Indonesian Pharmaceuticals Industry. International Journal of Supply Chain Manajement, 9 (1). pp. 1-16. ISSN 2050-7399
Fahmi, Khaerul and Kurniawan, Temmy and Cahyono, Yoyok and Sena, Afen and Suhadarliyah, Suhadarliyah and Suryani, Popong and Sugianto, Agus and Amelia, Dahlia and Musnaini, Musnaini and Amin, Shofia and Hasbullah, Husni and Jihadi, M. and Wijoyo, Hadion and Purwanto, Agus (2020) Did Servant, Digital and Green Leadership Influence Market Performance? Evidence from Indonesian Pharmaceutical Industry. Systematic Reviews in Pharmacy, 11 (9). pp. 642-653.
Jihadi, M and indrianawati, usman and Asrini, Asrini and Musnaini, Musnaini and Lutfi, Lutfi and Indrawijaya, Sigit and Dahmiri, Dahmiri (2020) The Effect of Supply Chain Dynamism and Supply Chain Disruption Orientation on Supply Chain Resilience in Indonesian Manufacturing Industry. International Journal of Supply Chain Management IJSCM. pp. 1244-1251. ISSN ISSN: 2050-7399 (Online), 2051-3771 (Print)
Jihadi, M. and Usman, Indrianawati and Asrini, Asrinni and Musnaini, Musnaini and Lutfi, Lutfi and Indrawijaya, Sigit and Dahmiri, Dahmiri (2020) The effect of supply chain dynamism and supply chain disruption orientation on supply chain resilience in indonesia manufacturing industry. Scopus, 9 (4). pp. 1-19. ISSN 2050-7399
Musnaini, Musnaini and Setiawati, Rike and Widiawati, Besse (2019) Diversifikasi Produk Olahan Kelapa Bagian Dalam bagi Enterpreneurship Bumdes Di Jambi. BAKTIMAS, 1 (4). pp. 1-8. ISSN 2685-113x
Setiawati, Rike and Wediawati, Besse and Musnaini, Musnaini (2019) Pelatihan Manajemen Ritail Berbasis Potensi Lokal Melalui Strategi Fungsional Bagi Bumdes Mart Di Indonesia Rike. Jurnal Innovasi, Teknologi, dan Dharma Bagi Masyarakat (JITDM), 1 (1). pp. 67-73. ISSN 2686-2298
Musnaini, Musnaini and Wahyuni Astuti, Sri and Munir Sukoco, Badri and Yacob, Syahmardi (2017) Effect of Hedonic Value and Consumer Knowledge on Buying Intention for Luxury Brand Counterfeit Product. International Journal of Business and Globalisation, 19 (4). pp. 1-26.
Musnaini, Musnaini and Sry Wahyuni, Astuti and Badri Munir, Sukoco and Yacob, Syahmardi (2017) Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, Musnaini, Sri Wahyuni Astuni, Badri Munir Sukoco, Syahmardi Yacob, IJBG Vol 19 No.4, 2017 p.497-511. International Journal of Business Globalisation, 19 (4). pp. 497-511. ISSN 1753-3627
Musnaini, Musnaini and Yacob, Syahmardi (2015) Asian Buying Behavior Toward Counterfeit Product: Evidence from Jambi City, Sumatera Island, Indonesia. Journal of Social Sciences and Humanities, 1 (3). pp. 1-16.
Musnaini, Musnaini and Yacob, Syahmardi (2015) Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia. Jurnal Ilmiah PPI-UKM. pp. 1-6. ISSN 2356-2536
Musnaini, Musnaini (2014) Pengaruh Social Adjustive dan Harga Terhadap Niat Pembelian Produk Handbags Palsu. Researchgate.net, 21 (1). pp. 1-23. ISSN 0854-4190
Musnaini, Musnaini (2011) Analisis Kualitas Layanan Konsumen Terhadap Keunggulan Bersaing Jasa Transportasi Darat Pada PT. Kereta Api Indonesia (PERSERO) Kelas Argo. Jurnal Manajemen Teori dan Terapan (2). pp. 1-10.
Hendriyaldi, Hendriyaldi and Musnaini, Musnaini ANALISIS PENGARUH PELAYANAN PUBLIKDAN E-SERVICE QUALITYTERHADAP KEPUASAN MASYARAKATDI LINGKUNGANPEMERINTAHANKOTA JAMBI. Jurnal Manajemen Terapan dan Keuangan (Mankeu). ISSN 2685-9424
Musnaini, Musnaini and Yacob, Syahmardi Consumer Attitudes Perspective on Non-deceptive Counterfeit for Printer Ink Products: A survey for Surabaya Big City, Indonesia. Jurnal Ilmiah PPI-UKM. pp. 1-11. ISSN 2356-2536
Musnaini, Musnaini and Asrini, Asrini and Veronica, Deka and Siswoyo, Siswoyo and Haudi, Haudi Perpindahan Merek Kosmetik: Variaty seeking dan E-WOM. Seminar Nasional Manajemen dan Call for Paper (SENIMA 6). pp. 1-14.
Musnaini, Musnaini and Ariesti Anggraeni, Windi and Sampe, Ferdinandus and Alfonsius, Alfonsius and Setiawan, Rahyuniati and Susilawati, Wati and Ende, Ende and Amalia Hamka, Rezky and Hidayatullah, Hidayatullah and Rosaria, Dewi and Ni Putu Widhia Rahayu, Ni and Nadifta Ulfa, Amalia and Ekasari, Ayu and Tahendrika, Abner and Witjaksono, Armanto and Listiawati, Listiawati (2023) manajemen pemasaran. In: Manajemen Pemasaran. EUREKA MEDIA AKSARA, JAWA TENGAH, pp. 1-205. ISBN 978-623-487-919-3
Musnaini, Musnaini and Haudi, Haudi and Haryati, Dini PENGANTAR STATISTIK EKONOMI. In: PENGANTAR STATISTIK EKONOMI. 1, 1 (1). INSAN CENDEKIA MANDIRI, SUMATERA BARAT, pp. 1-104. ISBN 978-623-348-085-7
Musnaini, Musnaini and Astuti, Sriwahyuni and Sukoco, Badrimunir and yacob, syahmardi (2015) EFFECT OF HEDONIC VALUE AND CONSUMER KNOWLEDGE ON BUYING INTENTION FOR LUXURY BRAND COUNTEREIT PRODUCTS. In: 3rd The Global Advanced Research Conference on Management and Business Studies (GARCOM), October 14-15, 2015, Grand Inna Bali Hotel, Bali, Indonesia. (Submitted)
Musnaini, Musnaini and Alfin, Rita and Suwandi, Suwandi and Sani, Chaerul (2024) Buku Referensi : Inovasi Pengembangan Brand: Menyegarkan, Membangun, dan Menguatkan Citra. cetakan pertama, 1 (1). EUREKA MEDIA AKSARA, Purbalingga Jawa tengah. ISBN 978-623-516-707-7
Rosita, Sry and tialonawarmi, Feny and Hendriyaldi, Hendriyaldi and Musnaini, Musnaini (2024) BUKU AJAR PERILAKU ORGANISASI. WIDA Publishing.
Musnaini, Musnaini and MUDHITA, IDA KETUT and Asrini, Asrini and LAKSMI, IDA AYU WIDIA (2024) Statistik Ekonomi: Metode Probabilitas. 1, 1 (1). INDOMEDIA PUSTAKA, SIDOARJO. ISBN 978-623-414-150-4
Mufsi Sadzali, Asyhadi and Dahmiri, Dahmiri and Fitriaty, Fitriaty and Fazri, Andang and Musnaini, Musnaini and Hasbullah, Husni and Farida, Aulia and Wahid, Makmun (2023) BUKU SAKU BERWISATA BAGI DISABILITAS DAN MANULA DI MUARO JAMBI. Komunitas Gemulun Indonesia.
Ariesti Anggraeni, Windi and Sampe, Ferdinandus and Alfonsius, Alfonsius and Rahyuniati, Setiawan and Susilawati, Wati and Ende, Ende and Amalia Hamka, Rezky and Hidayatullah, Hidayatullah and Musnaini, Musnaini and Rosaria, Dewi and Putu Widhia Rahayu, Ni and Nadifta Ulfa, Amalia and Ekasari, Ayu and Tahendrika, Abner and Witjaksono, Armanto and Listiawat, Listiawat (2023) Manajemen Pemasaran. Eureka Media Aksara, Eureka Media Aksara. ISBN 978-623-487-919-3
Dahmiri, Dahmiri and Fitriaty, Fitriaty and Sadzali, Asyhadi Mufsi and Fazri, Andang and Musnaini, Musnaini (2023) Pengembangan Wisata Kawasan Candi Muaro Jambi. CV. Adanu Abimata. ISBN 978-623-497-238-2
Ariwibowo, Prasetio and Seto, Agung Anggoro and Apriyanti, Apriyanti and Andrianingsih, Very and Kusumastuti, Ratih and Yohana, Yohana and Darmawati, Darmawati and Sohilauw, Muhammad Irfai and Musnaini, Musnaini and Melinda, Melinda and Lestari, Baiq Anggun Hilendri and Ristiyana, Rida and Yudilestari, Eka Putri and Dyanasari, Dyanasari (2022) Pengaturan PENGELOLAAN KEUANGAN PERUSAHAAN Implementasi Strategi dalam Keputusan Pendanaan dan Pengendalian Keuangan. EUREKA MEDIA AKSARA, Kabupaten Purbalinggga. ISBN 978-623-5382-06-7
Fitriaty, Fitriaty and Haris Saputra, Muhammad and Musnaini, Musnaini and Firmasari, Puja (2022) SOCIO-ECONOMIC CHALLENGES POST COVID-19 FACING THE 5.0 SOCIETY ERA TO ACHIEVE SUSTAINABLE PERFORMANCE. g The 2nd International Conference on Multidisciplinary Sciences for Humanity in The Society 5.0 Era, g The 2nd International Conference on Multidisciplinary Sciences for Humanity in The Society 5.0 Era.
Musnaini, Musnaini and Suyoto, Yohanes Totok and Handayani, Wiwik and Jihadi, M (2021) MANAJEMEN PEMASARAN. 1, 1 (1). NSAN CENDEKIA MANDIRI, sumatera barat. ISBN 978-623-348-062-8
Syardiansah, Syardiansah and Latief, Abdul and Ramadansyah, Jefri and Wijoyo, Hadion and Prayudi, Ahmad and Sisiawan Putra, Riyan and Musnaini, Musnaini (2021) The Influence of Work Motivation and Organizational Culture to Employee Performance. IEOM Society International, IEOM Society International.
Musnaini, Musnaini and Asrini, Asrini and Andi, Dede and Wiguna, Melda (2021) UMKM Digital Era New Normal. PENERBIT INSAN CENDEKIA MANDIRI (Grup Penerbitan CV INSAN CENDEKIA MANDIRI), PENERBIT INSAN CENDEKIA MANDIRI. ISBN 978-623-6090-75-6
Wijoyo, Hadion and Widiyanti, Widiyanti and Sunarsi, Denok and Faisal Akbar, Mada and Prasada, Dodi and Muhammad Lutfi, Asep and Rahman Safiih, Abdul and Intan Sari, Widya and Triyadi, Triyadi and Suhartono, Agus and Ariyanto, Aris and Setyawati K Sari, Lily and Hartono, Wirajaya and Musnaini, Musnaini (2020) Berdamai dengan COVID 19. Insan Cendikia Mandiri, PENERBIT INSAN CENDEKIA MANDIRI.
Wijoyo, Hadion and Junita, Audia and Sunarsi, Denok and Setyawati Kristianti, Lily and Santamoko, Ruby and Leo Handoko, Agus and Yonata, Hendrian and Haudi, Haudi and Widiyanti, Widiyanti and Ariyanto, Aris and Musnaini, Musnaini and Prasada, Dodi and Suherman, Suherman (2020) Blended Learning Suatu Panduan. PENERBIT INSAN CENDEKIA MANDIRI, PENERBIT INSAN CENDEKIA MANDIRI (Grup Penerbitan CV INSAN CENDEKIA MANDIRI). ISBN 978-623-6812-26-6
Rosita, Sry and Musnaini, Musnaini and Mala Fithriani, Dian (2020) Commitment, Satisfaction and Motivation in Improving Organizational Citizenship Behavior and Its Impact on Lecturer Performance in Higher Education. IEOM Society International, IEOM Society International.
Musnaini, Musnaini and Junita, Audia and Wijoyo, Hadion and Indrawan, Irjus (2020) Digital Business. Kementrian Hukum dan Hak Asasi Manusia.
Musnaini, Musnaini and Suherman, Suherman and Wijoyo, Hadion and Indrawan, Irjus (2020) Digital Marketing. Kementrian Hukum dan Hak Asasi Manusia.
Wijoyo, Hadion and Vensuri, Hamzah and Musnaini, Musnaini and Widiyanti, Wisiyanti and Sunarsi, Denok and Haudi, Haudi and Prasada, Dodi and Setyawati, Lili and Kristianti, Kristianti and Muhammad Lutfi, Asep and Rizka Akbar, Irfan (2020) Digitalisasi UMKM. Penerbit Insan Cendikia Mandiri, CV INSAN CENDIKIA MANDIRI. ISBN 978-623-6897-39-3
Wulandari, Tri and Musnaini, Musnaini and Fazri, Andang (2024) PENGARUH CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC. S1 thesis, UNIVERSITAS JAMBI.
Prayogi, Prayogi and Fitriaty, Fitriaty and Musnaini, Musnaini (2023) PENGARUH FINANCIAL LITERACY DAN SOSIODEMOGRAFI TERHADAP KEPUTUSAN INVESTASI INDIVIDU DENGAN BIAS PERILAKU SEBAGAI VARIABEL INTERVENING. S2 thesis, Jambi University.
Linanda, Oppy and Musnaini, Musnaini and YUNIARTI, YENNY (2023) PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEUNGGULAN BERSAING (STUDI KASUS PADA TOKO ROTI KOTA JAMBI). S1 thesis, Universitas Jambi.
Martin, Billy and Hasbullah, Husni and Musnaini, Musnaini (2023) PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI (PADA RUMAH KACA COFFEE &EATERY KOTA JAMBI). S1 thesis, Manajemen Pemasaran.
Ahmad Fauzan, Fiqri and Ade, Octavia and Musnaini, Musnaini (2021) DAMPAK E-SERVICE QUALITY, E-TRUST DAN PERSEPSI RESIKO TERHADAP REPURCHASE INTENTION YANG DIMEDIASI E-SATISFACTION DALAM MENGGUNAKAN APLIKASI E-COMMERCE DIMASA PANDEMIC COVID-19 DI KOTA JAMBI. S2 thesis, Universitas Jambi.
Pranata, Satria Afnan and Johannes, Johannes and Musnaini, Musnaini (2021) EFISIENSI PEMASARAN IKAN NILA (OREOCHROMIS NILOTICUS) KERAMBA JARING APUNG SUNGAI BATANGHARI KABUPATEN MUARO JAMBI. S2 thesis, Universitas Jambi.
Fitriaty, Fitriaty and Lubis, Tona Aurora and Musnaini, Musnaini and Elliyana, Dessy and Saputra, Muhammad Haris (2023) Korespondensi Artikel Judul : Post- Covid -19 Improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi. Universitas Tri Sakti.
Musnaini, Musnaini and Suryani, Lilis and Asrini, Asrini (2022) Korespondensi artikel syarat wajib Musnaini- Performance analysis of local brand organic cosmetics marketing as an effort to develop the Jambi regional economy Author : M Musnaini, L Suryani, M Irsyad, A Asrini, IK Mudhita Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 10 (4), 251-270, 2022. Universitas Jambi, Universitas Jambi, Jambi, Indonesia.
Jihadi, M. and Usman, Indrianawati and Asrini, Asrini and Musnaini, Musnaini and Lutfi, Lutfi and Indrawijaya, Sigit and Dahmiri, Dahmiri (2020) Review/Turnitin The Effect of Supply Chain Dynamism and Supply Chain Disruption Orientation on Supply Chain Resilience in Indonesian Manufacturing Industry. ExcelingTech Publishers, International Journal of Supply Chain Management (IJSCM).
Musnaini, Musnaini and Astuti, Sri Wahyuni and Sukoco, Badrimunir and yacob, syahmardi (2017) Peer_Review_Effect of hedonic value and consumer knowledge on buying intention for luxury brand and counterfeit product, Jurnal, IJBG Vol.19, 4, 2017. Inderscience.
Musnaini, Musnaini and Sri Wahyuni, Astuti and Badri Munir, Sukoco and Syahmardi, Yacob (2017) Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products. Inderscience, England.
Musnaini, Musnaini and Sri Wahyuni, Astuti and Badri Munir, Sukoco and Syahmardi, Yacob (2017) Hasil Turnitin Artikel Jurnal Internasional dengan Judul :Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products. Inderscience, England.
Musnaini, Musnaini and Astuti, Sri Wahyuni and Sukoco, Badrimunir and Yacob, Syahmardi (2017) Hasil Turnitin Artikel Jurnal Internasional: Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, IJBG Vol 19 No.4, 2017 P.497-511. Inderscience.
Musnaini, Musnaini (2016) Pengaruh Personal Dan Interpersonal Motivations–Terhadap Niat Konsumen Non-Deceptive Pada Produk Merek Mewah Palsu Di Surabaya. LPPM Universitas Jambi.
Musnaini, Musnaini (2016) Pengaruh Personal Dan Interpersonal Motivations–Terhadap Niat Konsumen Non-Deceptive Pada Produk Merek Mewah Palsu Di Surabaya. LPPM Universitas Jambi.
Musnaini, Musnaini and yacob, syahmardi (2015) Peer Review_ Asian Buying Behavior Toward Counterfeit Product Evidence From Jambi City, Sumatera Island, Indonesia, Journal of Social and Humanities, Vol.1 No.3,2015. AIS America, Amerika Serikat.
